Privacy Policy
Effective Date: 01/10/2025
1. Introduction
Welcome to UKMOTO LTD. We are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us through our website
www.ukmotorbikes.co.uk.
This policy applies to all customers and visitors of our website, in accordance with the UK General Data Protection Regulation (UK GDPR),
the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are
Ukmotorbikes is a company registered in England and Wales under company number 16129735
with a registered office at A75 Red Scar Industrial Estate, Longridge Road, Preston, Lancashire, England, PR2 5ND.
If you have any questions regarding this policy or your personal data, you can contact us at:
📧 Email: sales@ukmotorbikes.co.uk
3. What Personal Data We Collect
We may collect and process the following categories of personal data when you interact with us:
- Identity Data – Full name, title, date of birth, gender
- Contact Data – Billing address, delivery address, email, phone number
- Account Data – Login details, encrypted password, order history
- Payment Data – Partial card details (via secure providers)
- Technical Data – IP address, browser type/version, time zone, operating system
- Usage Data – How you use our website, products, and services
- Marketing Preferences – Your choices for marketing communications
- Motorbike Data – (If provided) make, model, year
We do not collect or store full payment card details. All payments are processed securely via PCI-DSS compliant providers (e.g., Stripe, Klarna, PayPal).
4. How We Collect Your Data
- When you place an order on our website
- When you create an account
- When you sign up to our newsletter or marketing
- When you contact us via email, phone or chat
- When you participate in promotions, surveys, or competitions
- Through automated technologies such as cookies (see section 11)
5. How We Use Your Data
We use your personal data to:
- Fulfil your orders and deliver products
- Provide customer support and manage returns
- Send order confirmations, updates, or delay notifications
- Improve website functionality and user experience
- Send marketing communications (with your consent)
- Prevent fraud and protect our website
- Meet legal, regulatory, or tax obligations
Lawful bases for processing:
- Performance of a contract – to process orders and manage your account
- Legal obligation – e.g., tax or fraud prevention
- Legitimate interest – improve services and experience
- Consent – direct marketing and optional cookies
6. Sharing Your Data
We never sell your data. We may share it with trusted third parties only where necessary, including:
- Delivery partners – to fulfil and track your orders
- Payment processors – to securely process transactions
- Marketing tools – if you have opted in for promotions
- IT & hosting providers – to ensure secure website operation
- Customer service platforms – to manage support
- Law enforcement/regulators – if legally required
7. International Orders
If you order for delivery outside the UK, your purchase may be processed by our international partner, acting as the merchant of record.
8. How Long We Keep Your Data
We keep data only as long as necessary for the purposes collected:
- Order & account data – 6 years (tax/contractual)
- Marketing data – until you unsubscribe or withdraw consent
- Cookies & analytics – see section 11
After this, data is securely deleted or anonymised.
9. Your Data Protection Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion where legally allowed
- Object or restrict certain processing
- Withdraw consent at any time (e.g., marketing, cookies)
- Request data portability
To exercise your rights, please contact us at sales@ukmotorbikes.co.uk.
We may need to verify your identity.
10. How We Protect Your Data
- SSL encryption on our website
- Encrypted storage & secure access controls
- Regular monitoring and staff training
- Secure third-party providers (PCI-DSS compliant)
11. Cookies & Tracking Technologies
We use cookies to improve browsing, analyse traffic, and personalise content.
Types of cookies:
- Essential – required for site functionality (cart, login)
- Analytics – understand user behaviour
- Marketing – tailor ads/emails (with consent)
You can manage cookie preferences via our Cookie Banner or your browser settings. For full details, see our Cookie Policy.
12. Klarna
To offer Klarna’s payment options, we may share certain data with Klarna (contact and order details).
Klarna uses this to assess eligibility for credit and personalise options. See Klarna’s Privacy Policy.
13. Third-Party Links
Our website may link to external sites. We are not responsible for their content or privacy practices.
Please review their privacy policies before submitting data.
14. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted here and, where appropriate, notified by email.
Please check back regularly to stay updated.
15. Contact Us
For any privacy questions or requests, contact our Data Protection Officer:
Email: sales@ukmotorbikes.co.uk